Social Media Commerce in 2025

Since 2020, social media has grown increasingly more important for brands with online commerce. The online shopping experience is not complete without social media.

In fact, commerce brands with a social media presence are

8 times more likely

to convert customers over brands without a strong online presence.

76% of consumers state that social media is crucial for their purchase decision, as they review product tutorials, reviews, and limited time offers when considering which product or brand to purchase from.

While social media is a crucial source for product reviews and transparent brand information, it has become increasingly more useful as a direct commerce source among younger age groups.

In fact, nearly 50% of all consumers have made a purchase directly from social media, while over 70% of consumers aged 18 - 35 consistently make purchases directly from social media.

Over 98% of consumers rely on customer reviews when considering products and brands to purchase.

Alongside of Google, which 68% of consumers begin their purchase process on, social media reviews provide an incredibly trustworthy source of product information and features.

Additionally, influencer relevance increasing by nearly 60% in 2024, as more users began referring to influencer videos for product tutorials, product functions and information, and honest, extensive reviews.

TikTok, YouTube, and Instagram provide consumers with video content where customers create product reviews, tutorials, special features, and allow consumers to find product differentiation among various competitors and similar product options.

Video content is essential for consumer purchase decisions, as video content has grown in popularity by over 40% since 2020.

Influencer and Brand Affiliates produce millions of videos every month featuring product reviews, tutorials, and feature differentiation.

In 2024, 96% of consumers researched video content to determine their purchase decision. While Influencer and Affiliate content is produced for the purpose of driving direct sales, it also allows future consumers to come across it during their product research and take it into consideration while shopping for alternative products.

Social media is not only a place for new customers to discover new brands and products, review content for purchase consideration, and complete purchases directly, but it serves as a commerce channel to convert purchases into brand loyal customers.

Consistent content creation across different social media platforms drives growth for engagement, organic reach, and brand loyalty.

77% of loyal customers initially found their favorite brands on social media.

Most importantly, social media doesn’t just provide a channel for research and discovery, but a place for customer evolution.

Among every brand-loyal customer in the online commerce space, 77% identify social media as the channel that nurtured their loyalty to their favorite brands.

This statistic alone is why it’s essential for social media content to be engaging, informative, and consistently published.

Social media should not be a place where brands post promotional offers and try to sell.

Social media is a place for engaging, entertaining, informative, and valuable content.

Consistenly posting content that falls under at least 2 of those categories for each post will help drive your new customer acquisition growth over time. It won’t be overnight, but after a few months of consistent posting, you’ll begin to see your online commerce take off.

Stay tuned for our next article on how to simplify your purchase process.