Simplifying Your Customer Purchase Experience

Your brand’s customer purchase experience is what ultimately determines whether they complete their purchase transaction or bail halfway through.

2024 showed online commerce brands that without a convenient, simplified, and personalized purchase process, 70% of the time will lose the completion of their sale.

76% of consumers use channels like social media to research product reviews, features, benefits, and functionality.

After the consumer’s research phase is complete, they’ve narrowed their purchase decision down to the most highly-reviewed option followed by most cost-friendly.

However, 70% of consumers drop-off before completing the purchase and often end up purchasing their secondary option.

The reason for these abandoned orders most often are a result of unfavorable delivery options, payment methods, or extra fees.

The ability to simplify and personalize the checkout process not only impacts a positive increase in conversion rate, but can also accelerate the evolution from customer to loyal brand advocate.

The ability to improve each element and function of the checkout process results in more high-value purchases and higher acquisition of new customer rates.

Nearly 80% of consumers willingly opt-in to rewards programs to receive bigger savings and personalized offers, while enabling brands a direct channel to nurture brand loyalty and higher customer lifetime value.

Rewards programs are essential to create brand loyalty. Brands without it are easily losing out on 3X-5X more in online sales.

Assign points for every rewards program member’s purchase, the more points they save, the bigger savings they unlock.

Leverage email and SMS marketing to deliver weekly or bi-weekly offers that are exclusive and personalized to different customers. Make the offers strong and irresistible. Personalize the message and make the customer feel important.

Offer different levels of savings for different members. Most brands who excel at rewards program savings offer bigger deals to high-value customers.

Customers who spend $100+ this month get 20% off, more than $300 this month get 30% off, and so-on and so-forth.

Almost 90% of consumers would engage with a brand for extra, bigger savings. Leverage your rewards program to incentivize social media engagement.

One of the most efficient ways to skyrocket social media engagement and website traffic is to host a huge Giveaway Contest. However, contests aren’t essential as long as we takeaway the primary function of them.

Incentivizing customers to engage with your social media in return for exclusive, bigger savings can help expand your organic reach and accelerate traffic to your website.

Offer customers in your rewards program extra, exclusive savings for engaging with your social media content. Offer them 10% off for every friend they tag in the comments (up to 5), 5% off for sharing your most recent most, and 5% off for leaving a comment.

While the potential 60% off their next order sounds overwhelming and too costly, the return in engagement and potential new customer reach is through the roof.

To summarize, the simplicity of your brand’s checkout process determines how many customers complete their purchase and the use of social media and direct marketing can skyrocket your brand loyalty rewards opt-ins.

The correct use of personalized marketing and social content will determine how high your customer lifetime value can go and how often your repeat purchase rate can increase.

Stay tuned for our next article on how to accelerate brand awareness and recognition.